Johnnie Walker Red Label is the world’s best-selling Scotch Whisky.
It’s renowned for its bold, characterful taste – balanced to shine
through even when mixed. It’s a flavour the Walker family has never
The Walker family used their encyclopaedic knowledge of
Scotland’s malts to create a blend with universal appeal. The result?
Red Label became the world’s favourite whisky, a position it still holds
today. It’s the label that built the Walker empire, and the brand that
defined the whisky business.